Updated. Sep 11, 2018, 07. According to the latest census, in 2011, 85 here urban Indians were considered single, potentially looking for partners. The number represented a market waiting to be acquired, hooked on and then monetised. It was also around this time that online dating was peaking in the West, with a mix of startups such as Tinderand well established companies in OkCupid or even Match. India, though never a priority market, was just about getting started.
Dozens of platforms then followed suit. The ways singles meet has drastically changed because of online dating, and a massive amount of data has been collected over the years about the effects of online dating, the behaviors of online daters, and so on. There are Almost 8,000 Dating Sites in the World According to Forbes, the United States alone has 2,500 dating sites, and about 1,000 new dating sites are launched every year. These include everything from Match, the first dating site ever, to Bristlr , a dating site for beard lovers that was founded in 2014. However, with so many dating sites flooding the market so quickly, people could also have too many choices , which can become a problem of its own.
Still, it's a fast-growing industry. According to the Pew Research Center , between 2013 and 2015, online dating usage has tripled among those between the ages of 18 and 24. Dating services also benefit from tailwinds such as an untapped market, increasing millennial spending power, young people delaying life milestones , as well as working longer hours.
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